21 June 2009

Software Industry Conference Student Disount

The Software Industry Conference in Boston MA July 16-18th is offering a special student discount. Only $50.00 with student ID (normally $249.00). Educational sessions for software developers and marketers. See details at: http://www.sic.org/files/sic-student-flyer-09.pdf

05 June 2009

What's Happening at ESC

Here are the highlights of recent activity in the members' forum.

The Book Club read "Kotler on Marketing" by Philip Kotler. This stimulated discussions on topics such as identifying profitable customers, rapid changes in the marketplace, what customers care about, using a sales force, working well with suppliers and service providers, the importance of research, and handling customer complaints.

The June Book Club selection is "Ogilvy on Advertising" by David Ogilvy.

If you don't have time for all the books, that's okay. The discussions are structured so that you can benefit from the main ideas even without having read the books.

Some other recent topics in the forum:

  • Changes in the software marketplace
  • Irrational decision making
  • Intuition vs. logic
  • Improving websites
  • Taste tests
  • Site license pricing
  • The Port Angeles Schmooze
  • And more!

02 June 2009

Member of the Month June '09

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Congratulations to our Member of the Month for June, Michel Bujardet of School Fonts. Visit the Member of the Month page to learn more.